There is no doubt we all get the power of video as being an important part of our marketing strategy. It is said that a picture is worth a thousand words, and that pales in comparison to a video. A video can do so much more to get your message out and have a real impact in making an emotional connection with your audience.
Benefits of a video on your site:
- Every Company has a story to tell, a message to get out. Who better to tell the story than you!
- Create Brand awareness and set your company apart from the competiton.
- Seeing is believing. A video adds instant credibility to your site and you company
- Put a face to you company name, let customers know who you are. Build Trust.
- Create a buzz with a viral video for name recognition and notoriety.
- Compel your views to want more and they will keep coming back
- Educate your audience. Offer Value, don’t sell.
- Introduce new products to the marketplace.
- SEO, Get higher rankings on Google.
- Lastly, People love videos. 74% of all internet traffic in 2017 will be video.
But often the question from here is what kind of Video?
- A Showcase Video is a good place to start. Sometimes called an explainer video or even a Branding video: it explains what you business is all about.
- Video Testimonials are real effective in hearing from someone else’s personal experience and offer a word-of-mouth method of advertising.
- Product Demonstrations, no better way to educate, inform and engage an audience with a new product. Very popular on YouTube.
- Promotional Video, do you have a special event that you would love to promote?
- Instructional, once again, it is about education you audience and offering value, if you can do this on a consistent basis, you will build a following and gain valuable Brand Equity.