January 6, 2016
There is no doubt we all get the power of video as being an important part of our marketing strategy. It is said that a picture is worth a thousand words, and that pales in comparison to a video. A video can do so much more to get your message out and have a real impact in making an emotional connection with your audience. Benefits of a video on your site: Every Company has a story to tell, a message to get out. Who better to tell the story than you! Create Brand awareness and set your company apart from the competiton. Seeing is believing. A video adds instant credibility to your site and you company Put a face to you company name, let customers know who you are. Build Trust. Create a buzz with a viral video for name recognition and notoriety. Compel your views to want more and they will keep coming back Educate your audience. Offer Value, don’t sell. Introduce new products to the marketplace. SEO, Get higher rankings on Google. Lastly, People love videos. 74% of all internet traffic in 2017 will be video. But often the question from here is what kind of Video? A Showcase Video is a good place to start. Sometimes called an explainer video or even a Branding video: it explains what you business is all about. Video Testimonials are real effective in hearing from someone else’s personal experience and offer a word-of-mouth method of advertising. Product Demonstrations, no better way to educate, inform and engage an audience with a new product. Very popular on YouTube. Promotional Video, do you have a special event that you would love to promote? Instructional, once again, it is about education you audience and offering value, if you can do this on a consistent basis, you will build a following and gain valuable Brand Equity.