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    Tips for creating a successful Video to promote your business.

    April 10, 2016
    So you want a video for your business? Now What? Well you are off to a good start, educating yourself. Kudos to you for taking this important step. Most small business understand the importance of a video but working without the luxury of a creative team, a big corporation can lean on, owners are often  ill prepared to know what they want to accomplish with a video and how they might go about doing it. It can be a daunting task. Who do you turn to? Is it affordable? What kind of video? Sure everyone realizes the power of video these days but if it doesn’t hit the target with a clear goal, it can fail to deliver desired results. To effectively produce meaningful content that delivers your message to your audience, be prepared to  answer some questions.   Before you produce a Video you will need to ask yourself these 8 questions. What is the Goal of this Video? Simple, but important. This is the foundation and purpose for all to follow. Is your goal awareness and Brand Recognition, are you introducing a new product, educate, train, entertain, deliver a specific message or lead generation, drive traffic, new customers What is the key Message or take away? What do you want the audience to feel after watching? Key emotions? Who is your Target Audience? Is this geo targeted, local or national? Gender/Age/ Interests? How will this video be hosted and distributed? Youtube, social sites, in-store Display. What is your CTA? (Call to action) What do you want your viewers to do after watching, purchase, “”Like” Engage, Share, send to Landing Page, sign up for news letter, Call? If producing an ad or preroll, focus on the CTA Will this be part of a bigger campaign? Is this video augmenting other materials. ads. brochures/print. Are there multiple videos needed. In todays world of social media it is not one size fits all world for video. Each platform is unique, Facebook, Youtube, Instagram, Twitter. and requires a different approach to be effective. What type of Video will best achieve these goals? Showcase Video, Product Demo, Testimonials, Mini-Doc, Viral, sizzle reel, explainer animation, Profile Video, Lifestyle. What is your Budget? Be realistic about your goals and what you are willing to spend. You’ve decided on your Goals and  have a budget range in mind, now you need to identify the best way to pull it off. Now let’s move on to development and production Brainstorm: What is the concept? Why is this video useful or worth sharing? What emotions will you be tying into to make it resonate with your audience? Informative, shocking, happy, funny, anger, are just some of the strong emotions that get engagement. Collaborate and discuss. Test market ideas with friends who can give genuine feedback.  And do listen and pay attention to what is working with you followers, what they are interested in. Will there be a written script or will someone or multiple people be used to weave a story together told from their eyes and voice? Where will this video be shot? In

    “Why Do Brands Make Viral Videos?”

    March 10, 2016
     Certainly everyone loves a sharable moment that makes them smile, laugh or inspires, but what do the brands creating them get? Viral video agency chamber.media dug through the top 100 viral ads of all time, evaluated common content themes related to social sharing metrics and determined the following 10 elements to be most commonly present:   Relatable Shocking Contrasts things that don’t belong together Looks like it took a lot time and resources to make Captures reactions out of unsuspecting strangers Challenges a cultural tension in a controversial way Is outright strange and meme-oriented Uses technology in an unexpected way Features a current viral trend or figure Is a wish-fulfillment or fakes something that we wish was real Source: Why Do Brands Make Viral Videos? http://www.reelseo.com/why-do-brands-make-viral-videos/#ixzz42W9CmZFp ©ReelSEO.com, All Rights Reserved Source: Why Do Brands Make Viral Videos? http://www.reelseo.com/why-do-brands-make-viral-videos/ixzz42W82s7d2 ©ReelSEO.com, All Rights Reserved See full story on Keep Reading “Why Do Brands Make Viral Videos?” A viral video can even launch a brand

    Optimal Video Length for YouTube and Facebook Videos

    March 6, 2016
    Do you know the optimal video length for your YouTube or Facebook video upload? We show you what video lengths work best for maximum engagement. You may be surprised by the results? Our good friends at Reel  Optimal Video Length for YouTube and Facebook Videos

    “I don’t Love you.” Music Video

    February 28, 2016
    Produced by 4siteVideo “I Don’t miss you” is a break up song depicting some of the emotions we all go through in relationships and how we eventually move on.
    Video Production

    Web Content

    January 10, 2016 0
    Video Production

    Commercials

    January 10, 2016 0
    Video Production

    Showcase

    January 9, 2016 0

    Most Video Producers miss this really important final step…

    January 6, 2016
      You have created a great video, but is that the end of it? For the Viewer watching it, that may be the case, but with a clear CTA call-to-action, you can gain so much more.  But how is it done and what should you be asking?  First you need to define what the goal for the video is? Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective CTAs for your video marketing. Source: Hear the Call? 3 Steps for Better Video CTAs

    Why do you need to use Video in your marketing strategy?

    January 6, 2016
    There is no doubt we all get the power of video as being an important part of our marketing strategy. It is said that a picture is worth a thousand words, and that pales in comparison to a video. A video can do so much more to get your message out and have a real impact in making an emotional connection with your audience.     Benefits of a video on your site: Every Company has a story to tell, a message to get out. Who better to tell the story than you! Create Brand awareness and set your company apart from the competiton. Seeing is believing. A video adds instant credibility to your site and you company Put a face to you company name, let customers know who you are. Build Trust. Create a buzz with a viral video for name recognition and notoriety. Compel your views to want more and they will keep coming back Educate your audience. Offer Value, don’t sell. Introduce new products to the marketplace. SEO, Get higher rankings on Google. Lastly, People love videos. 74% of all internet traffic in 2017 will be video.   But often the question from here is what kind of Video? A Showcase Video is a good place to start. Sometimes called an explainer video or even a Branding video: it explains what you business is all about. Video Testimonials are real effective in hearing from someone else’s personal experience and offer a word-of-mouth method of advertising.  Product Demonstrations, no better way to educate, inform and engage an audience with a new product. Very popular on YouTube. Promotional Video, do you have a special event that you would love to promote? Instructional, once again, it is about education you audience and offering value, if you can do this on a consistent basis, you will build a following and gain valuable Brand Equity.  
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